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Mattel Sued for Selling Wicked Toys That Advertised Porn Site

ComicBook.com
Story by Michael Hein
from ComicBook.com
Image from ComicBook.com
scrn logline
Mattel faces legal backlash after mislabeling Wicked dolls with a pornographic website, causing 'emotional distress' for a South Carolina mother and her daughter.
beat sheet
  • The class action lawsuit claims Mattel's Wicked dolls directed customers to a hardcore pornographic site, rather than the official movie website as intended.
  • Despite the packaging mishap, Universal Pictures' chief marketing officer Michael Moses played down the incident, calling it more of an 'anecdote' than a real threat to the Wicked film's success.
call sheet
Ariana Grande, Cynthia Erivo, Mattel, Wicked, Universal Pictures, Wicked
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