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Mattel Sued for Selling Wicked Toys That Advertised Porn Site
ComicBook.comStory by Michael Hein
scrn logline
Mattel faces legal backlash after mislabeling Wicked dolls with a pornographic website, causing 'emotional distress' for a South Carolina mother and her daughter.
beat sheet
- The class action lawsuit claims Mattel's Wicked dolls directed customers to a hardcore pornographic site, rather than the official movie website as intended.
- Despite the packaging mishap, Universal Pictures' chief marketing officer Michael Moses played down the incident, calling it more of an 'anecdote' than a real threat to the Wicked film's success.
call sheet
Ariana Grande, Cynthia Erivo, Mattel, Wicked, Universal Pictures, Wicked