Mattel faces legal backlash after mislabeling Wicked dolls with a pornographic website, causing 'emotional distress' for a South Carolina mother and her daughter.
beat sheet
The class action lawsuit claims Mattel's Wicked dolls directed customers to a hardcore pornographic site, rather than the official movie website as intended.
Despite the packaging mishap, Universal Pictures' chief marketing officer Michael Moses played down the incident, calling it more of an 'anecdote' than a real threat to the Wicked film's success.
Mattel faces legal backlash after mislabeling Wicked dolls with a pornographic website, causing 'emotional distress' for a South Carolina mother and her daughter.
beat sheet
The class action lawsuit claims Mattel's Wicked dolls directed customers to a hardcore pornographic site, rather than the official movie website as intended.
Despite the packaging mishap, Universal Pictures' chief marketing officer Michael Moses played down the incident, calling it more of an 'anecdote' than a real threat to the Wicked film's success.