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Larry David Reprises ‘Seinfeld’ Role as George Steinbrenner in Commercial for Fanatics
The Hollywood ReporterStory by Alex Weprin
scrn logline
Larry David reprises iconic Seinfeld role as George Steinbrenner in new Fanatics commercial featuring NFL legend John Elway's alternate baseball career
beat sheet
- The commercial is laden with Seinfeld references, including a callback to the calzones storyline and David's Steinbrenner criticizing Keith Hernandez's mustache
- Fanatics is looking to generate more pop culture buzz around its Topps trading card brand, having previously created alternate history cards featuring Tom Brady and expanding into non-sports cards with Disney
call sheet
Larry David, George Steinbrenner, John Elway, Tony Gwynn, Keith Hernandez, Jason Alexander, George Costanza, Stephen A. Smith, Peyton Manning, Fanatics, Topps, New York Yankees, New York Mets, Omaha Productions, Seinfeld