Blumhouse's AI horror flop finds new life on Netflix, proving the unpredictable nature of the streaming landscape.
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Despite a dismal theatrical run, the film is now topping Netflix's charts, with viewership spiking 200% in its first week on the platform.
Industry insiders are buzzing about how this surprising turnaround could impact Blumhouse's future AI-driven projects, potentially opening doors for more ambitious, high-concept horror on streaming.