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Max to Add Feature Allowing Ad-Free Subscribers to Watch HBO Live

MovieWeb
Story by Marcos Melendez
from MovieWeb
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Max's latest feature lets high-paying subscribers watch HBO live, putting the streaming service in closer competition with cable providers.
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  • This move gives Max an edge over rival streaming platforms, allowing it to offer live access to HBO's popular content for an additional fee.
  • Industry insiders say this could be a big win for Max, potentially luring more users to its premium subscription tier and boosting its appeal among cord-cutters.
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Max, HBO
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