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Lionsgate Execs Crack the Code on Appealing to Gen Z and Alpha: ‘Find Them on Gaming Platforms’ | Video
The WrapStory by Umberto Gonzalez
scrn logline
Lionsgate execs reveal their game plan for cracking the Gen Z and Alpha code: gaming platforms are the key to reaching these elusive audiences.
beat sheet
- Jenefer Brown, Lionsgate's EVP and head of Global Products and Experiences, underscored the importance of meeting Gen Z audiences where they are - on gaming platforms.
- Lionsgate is doubling down on its gaming strategy, recognizing that traditional marketing tactics may no longer be enough to engage the coveted youth demographic that holds the industry's future.
call sheet
Jenefer Brown, Lionsgate