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Streaming Demographics Unpacked: Which Audiences Drive Revenue for Netflix, Hulu and More? | Chart
The WrapStory by Christofer Hamilton
scrn logline
Behind the streaming numbers: Unpacking the demographics driving revenue for Netflix, Hulu, and the rest of the OTT landscape
beat sheet
- According to the latest industry data, Gen Z viewers are the fastest-growing segment for streamers like Hulu and Paramount+, accounting for nearly 25% of their subscriber bases
- Older millennials (ages 30-39) remain the cash cow for Netflix, comprising over 40% of the platform's audience and fueling its ongoing subscription and revenue growth
call sheet
Hulu, Paramount+, Netflix