Behind the streaming numbers: Unpacking the demographics driving revenue for Netflix, Hulu, and the rest of the OTT landscape
beat sheet
According to the latest industry data, Gen Z viewers are the fastest-growing segment for streamers like Hulu and Paramount+, accounting for nearly 25% of their subscriber bases
Older millennials (ages 30-39) remain the cash cow for Netflix, comprising over 40% of the platform's audience and fueling its ongoing subscription and revenue growth
Behind the streaming numbers: Unpacking the demographics driving revenue for Netflix, Hulu, and the rest of the OTT landscape
beat sheet
According to the latest industry data, Gen Z viewers are the fastest-growing segment for streamers like Hulu and Paramount+, accounting for nearly 25% of their subscriber bases
Older millennials (ages 30-39) remain the cash cow for Netflix, comprising over 40% of the platform's audience and fueling its ongoing subscription and revenue growth