- The WrapThe Wrap15m
- BillboardBillboard58m
- The WrapThe Wrap1h
- Hollywood ReporterHollywood Reporter1h
- Consequence of SoundConsequence of Sound1h
- Hollywood ReporterHollywood Reporter1h
- The WrapThe Wrap2h
- Hollywood ReporterHollywood Reporter2h
- DeciderDecider2h
- VultureVulture2h
- DeciderDecider2h
- Hollywood ReporterHollywood Reporter2h
- Hollywood ReporterHollywood Reporter3h
- DeadlineDeadline3h
- VarietyVariety3h
- The WrapThe Wrap3h
- VarietyVariety5h
- FirstShowing.netFirstShowing.net5h
- RogerEbert.comRogerEbert.com6h
- ComingSoon.netComingSoon.net6h
- DeadlineDeadline6h
- ComingSoon.netComingSoon.net7h
- ComingSoon.netComingSoon.net8h
- DeciderDecider8h
- MovieWebMovieWeb8h
- DeadlineDeadline9h
- BillboardBillboard11h
- DeadlineDeadline11h
- ComingSoon.netComingSoon.net12h
Streaming Demographics Unpacked: Which Audiences Drive Revenue for Netflix, Hulu and More? | Chart
The WrapStory by Christofer Hamilton
scrn logline
Behind the streaming numbers: Unpacking the demographics driving revenue for Netflix, Hulu, and the rest of the OTT landscape
beat sheet
- According to the latest industry data, Gen Z viewers are the fastest-growing segment for streamers like Hulu and Paramount+, accounting for nearly 25% of their subscriber bases
- Older millennials (ages 30-39) remain the cash cow for Netflix, comprising over 40% of the platform's audience and fueling its ongoing subscription and revenue growth
call sheet
Hulu, Paramount+, Netflix