JAFF Market Spotlights Film Distribution Strategy Debate

Story by Sahasranaman Ramachandran

Image from Variety

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JAFF Market sparks debate on evolving film distribution strategies, with community-driven approaches challenging traditional models.

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Alternativa Film Projects' Masha Shcherbakova believes 'film is a good starting point for change,' championing community screenings and discussions over conventional distribution.
The JAFF Market highlights contrasting perspectives on reaching audiences, as experts present diverse strategies to navigate the shifting landscape of film distribution.

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Masha Shcherbakova, Alternativa Film Projects