- VarietyVariety
Indonesian Film Industry Evolves Into Brand Integration Platform
VarietyStory by Sahasranaman RamachandranImage from Variety
scrn loglineIndonesia's film industry evolves into a lucrative brand integration platform, offering new commercial opportunities for savvy producers and advertisers.beat sheet- Veteran producer Mira Lesmana emphasizes a comprehensive approach to brand integration, stating 'Brand activations can [easily] be built into' films.
- The JAFF Market panel highlights the Indonesian film industry's development into a commercial platform, drawing interest from brands seeking effective partnership opportunities.
Read the sourcecall sheetMira Lesmana, Jogja-Netpac Asian Film Festival, JAFF Market, What's Up With Love?, Sherina's Adventure, GieNo more articles
Indonesian Film Industry Evolves Into Brand Integration Platform
VarietyStory by Sahasranaman Ramachandran
scrn logline
Indonesia's film industry evolves into a lucrative brand integration platform, offering new commercial opportunities for savvy producers and advertisers.
beat sheet
- Veteran producer Mira Lesmana emphasizes a comprehensive approach to brand integration, stating 'Brand activations can [easily] be built into' films.
- The JAFF Market panel highlights the Indonesian film industry's development into a commercial platform, drawing interest from brands seeking effective partnership opportunities.
call sheet
Mira Lesmana, Jogja-Netpac Asian Film Festival, JAFF Market, What's Up With Love?, Sherina's Adventure, Gie