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The Rise And Fall Of YA TV: How Creators & Development Execs Are Appealing To Gen Z In The Age Of TikTok
DeadlineStory by Katie Campione
scrn logline
Gen Z's shifting tastes challenge the future of young adult TV, as creators and execs race to stay relevant in the age of TikTok
beat sheet
- Recent YA hits like 'All American' and 'The Summer I Turned Pretty' have struggled to maintain their popularity, signaling a shift in Gen Z's viewing habits
- Savvy execs are adapting, tapping into trends like social media and racy content to appeal to the notoriously fickle younger audience - just look at the buzz around 'Cruel Intentions' and 'Tell Me Lies'
call sheet
All American, Cruel Intentions, Tell Me Lies, The Sex Lives of College Girls, The Summer I Turned Pretty, All American, Cruel Intentions, Tell Me Lies, The Sex Lives of College Girls, The Summer I Turned Pretty