What Europe Can Learn From Hollywood

Story by Scott Roxborough

Image from The Hollywood Reporter

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European films struggle to reach audiences, as the industry looks to Hollywood for lessons in effective promotion and distribution.

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In 2023, American films accounted for a record-breaking 70.1% of total ticket sales in Europe, while just 26% went to homegrown cinema.
The European Film Academy is pushing for more pan-European releases and coordinated promotional efforts, but distributors are resistant to break from their old, fragmented habits.

call sheet

Jacques Audiard, Edward Berger, Coralie Fargeat, Luca Guadagnino, Mohammad Rasoulof, Matthijs Wouter Knol, William S. Burroughs, European Film Academy, European Film Awards (EFAs), Emilia Pérez, Conclave, The Substance, Queer, The Seed of the Sacred Fig, Gladiator II, Triangle of Sadness, Anatomy of a Fall

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