Peak TV Is Over, Welcome to Local TV

Story by Etan Vlessing

Image from The Hollywood Reporter

scrn logline

After the Peak TV boom, industry leaders urge content creators to embrace local authenticity and social media to stay relevant in an evolving global market.

beat sheet

Tima Shomali, creator of Netflix's 'AlRawabi School for Girls', advises writers to 'write what you know, not intending to make it global' as audiences crave authentic voices.
Nicholas Weinstock of Invention Studios says local and emotional content resonates better globally than corporate attempts at broad appeal, and is scouring emerging markets like Lebanon and Kenya to find fresh creative talent.

call sheet

Tima Shomali, David Davoli, Nicholas Weinstock, Ritesh Sidhwani, Netflix, Anonymous Content, Invention Studios, Excel Entertainment, AlRawabi School for Girls, Squid Game, Narcos

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