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Omnicom Acquiring Interpublic In $13B Deal Creating World’s Largest Advertising Firm
DeadlineStory by Dade Hayes
scrn logline
Mega-merger shakes up the ad world as Omnicom scoops up rival Interpublic in a $13B all-stock deal, creating the global industry's new heavyweight champion.
beat sheet
- The combined entity will employ over 240,000 people across 100 countries, dwarfing current industry leaders like WPP and Publicis.
- Insiders say the deal is a strategic move to better compete against tech-driven marketing giants like Google and Meta who have been eating into traditional ad agency turf.
call sheet
Omnicom, Interpublic, WPP, Publicis, Google, Meta