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Cinematrix's new daily movie trivia game 'Movie Grid' challenges fans to flex their cinematic muscles with a new puzzle every day.
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- Industry insiders say the game's addictive format and focus on movie knowledge could make it the next big hit in the booming mobile gaming market.
- Cinematrix is banking on 'Movie Grid' to drive engagement and attract new subscribers to its premium entertainment news platform - a strategic move as the company eyes a potential IPO in 2025.
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Britina Cheng, Cinematrix, Movie Grid