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TV Viewing Hits 9-Month High in November as Streaming Nabs Record 41.6% Share

Story by Lucas Manfredi

from The Wrap

Image from The Wrap

scrn logline

TV viewership soars to 9-month high as streaming platforms capture record 41.6% share of the viewing pie.

beat sheet

Streaming services nabbed an unprecedented 41.6% of total TV viewing in November, a new high watermark.
Time spent watching TV grew 5% from October to November, reaching the largest monthly total since February.

call sheet

Nielsen

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