39 articles today

TV Viewing Hits 9-Month High in November as Streaming Nabs Record 41.6% Share

The Wrap
Story by Lucas Manfredi
from The Wrap
Image from The Wrap
scrn logline
TV viewership soars to 9-month high as streaming platforms capture record 41.6% share of the viewing pie.
beat sheet
  • Streaming services nabbed an unprecedented 41.6% of total TV viewing in November, a new high watermark.
  • Time spent watching TV grew 5% from October to November, reaching the largest monthly total since February.
call sheet
Nielsen
Read the source