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How Wanda’s Chen Zhixi Cracked the Code for Theatrical in Asia
The Hollywood ReporterStory by Patrick BrzeskiImage from The Hollywood Reporter
scrn loglineHow a Chinese film exec leveraged her talent-spotting skills to become one of the country's most powerful entertainment moguls and revamp the shrinking cinema industry.beat sheet- Chen Zhixi, the new CEO of Wanda Film, has an impressive track record of producing blockbuster directorial debuts for popular Chinese actors, including hits that grossed over $100 million.
- To counter the declining young moviegoing audience in China, Wanda is overhauling its cinemas to become 'cultural hubs' with gaming, shopping, and improved food and beverage options, while also tapping into popular gaming IP like Genshin Impact to draw in Gen Z customers.
Read the sourcecall sheetChen Zhixi, Xu Zheng, Jia Ling, Greta Gerwig, Wang Jianlin, China Ruyi Holdings, Wanda Film, Legendary Entertainment, Apollo, Blumhouse, HoYoverse, Li Wei the Magistrate, Lost in Thailand, The Breakup Guru, Jian Bing Man, Detective Chinatown, Hi, Mom, Barbie, Successor, Article 20, Boonie Bears: Time Twist, A Place Called Silence, Yuanyang Lou, Genshin ImpactNo more articles
How Wanda’s Chen Zhixi Cracked the Code for Theatrical in Asia
The Hollywood ReporterStory by Patrick Brzeski
scrn logline
How a Chinese film exec leveraged her talent-spotting skills to become one of the country's most powerful entertainment moguls and revamp the shrinking cinema industry.
beat sheet
- Chen Zhixi, the new CEO of Wanda Film, has an impressive track record of producing blockbuster directorial debuts for popular Chinese actors, including hits that grossed over $100 million.
- To counter the declining young moviegoing audience in China, Wanda is overhauling its cinemas to become 'cultural hubs' with gaming, shopping, and improved food and beverage options, while also tapping into popular gaming IP like Genshin Impact to draw in Gen Z customers.
call sheet
Chen Zhixi, Xu Zheng, Jia Ling, Greta Gerwig, Wang Jianlin, China Ruyi Holdings, Wanda Film, Legendary Entertainment, Apollo, Blumhouse, HoYoverse, Li Wei the Magistrate, Lost in Thailand, The Breakup Guru, Jian Bing Man, Detective Chinatown, Hi, Mom, Barbie, Successor, Article 20, Boonie Bears: Time Twist, A Place Called Silence, Yuanyang Lou, Genshin Impact