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Discount Popcorn and Exclusive Footage in 2025, But No Cheap Tickets
IndieWireStory by Tom Brueggemann
scrn logline
Free popcorn and sneak peeks for cinema fans, but no more cheap tickets in 2025 as '@ The Movies' debuts.
beat sheet
- The new quarterly '@ The Movies' program will offer exclusive film footage and giveaways, appealing to hardcore movie-goers.
- National Cinema Day, which provided one-day discounts on all tickets, is being discontinued in favor of the new 'premium' program.
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National Cinema Day, @ The Movies