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Discount Popcorn and Exclusive Footage in 2025, But No Cheap Tickets
IndieWireStory by Tom Brueggemann
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Free popcorn and sneak peeks for cinema fans, but no more cheap tickets in 2025 as '@ The Movies' debuts.
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- The new quarterly '@ The Movies' program will offer exclusive film footage and giveaways, appealing to hardcore movie-goers.
- National Cinema Day, which provided one-day discounts on all tickets, is being discontinued in favor of the new 'premium' program.
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National Cinema Day, @ The Movies