- DeadlineDeadline
NBCUniversal Ad Group Installs Roku Vet In Newly Created EVP Post
DeadlineStory by Dade HayesImage from Deadline
scrn loglineRoku vet Kristina Shepard jumps to NBCUniversal, taking on a newly minted EVP role to drive streaming ad sales and partnerships.beat sheet- Shepard brings over 15 years of experience from Roku, where she most recently served as VP of Platform Partnerships, solidifying her reputation as a streaming ad powerhouse.
- The newly created EVP role underscores NBCUniversal's laser focus on shoring up its streaming ad offerings for Peacock and beyond, as it battles to keep pace with the rapidly evolving landscape.
Read the sourcecall sheetKristina Shepard, NBCUniversal, RokuNo more articles
NBCUniversal Ad Group Installs Roku Vet In Newly Created EVP Post
DeadlineStory by Dade Hayes
scrn logline
Roku vet Kristina Shepard jumps to NBCUniversal, taking on a newly minted EVP role to drive streaming ad sales and partnerships.
beat sheet
- Shepard brings over 15 years of experience from Roku, where she most recently served as VP of Platform Partnerships, solidifying her reputation as a streaming ad powerhouse.
- The newly created EVP role underscores NBCUniversal's laser focus on shoring up its streaming ad offerings for Peacock and beyond, as it battles to keep pace with the rapidly evolving landscape.
call sheet
Kristina Shepard, NBCUniversal, Roku