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Netflix and Prime Video Dominate Sports-Adjacent Streaming, Study Finds

The Wrap
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Story by Sean Burch
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Streaming titans Netflix and Prime Video dominate the lucrative sports-adjacent content market, per a new industry study.
beat sheet
  • Netflix's hit docuseries 'Formula 1: Drive to Survive' has driven a surge in F1 viewership, making it a prime target for live-sports rights
  • Prime Video's deal for exclusive NFL Thursday Night Football streaming has elevated the platform as a go-to destination for sports fans
call sheet
Jake Paul, Amazon, F1, Netflix, Prime Video, Luminate Data, Formula 1: Drive to Survive, NFL Thursday Night Football
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