Netflix and Prime Video Dominate Sports-Adjacent Streaming, Study Finds

Story by Sean Burch

Image from The Wrap

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Streaming titans Netflix and Prime Video dominate the lucrative sports-adjacent content market, per a new industry study.

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Netflix's hit docuseries 'Formula 1: Drive to Survive' has driven a surge in F1 viewership, making it a prime target for live-sports rights
Prime Video's deal for exclusive NFL Thursday Night Football streaming has elevated the platform as a go-to destination for sports fans

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Jake Paul, Amazon, F1, Netflix, Prime Video, Luminate Data, Formula 1: Drive to Survive, NFL Thursday Night Football