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‘Strange Darling’ Distributor Sues Over Box Office Underperformance
The Hollywood ReporterStory by Winston ChoImage from The Hollywood Reporter
scrn loglineDistributor of horror hit 'Strange Darling' sues marketing partner for fraud, alleging inflated social media metrics to cover up underwhelming box office.beat sheet- Magenta Light Productions, the distributor, claims Spellbinder failed to contribute its $1M share of the $2M marketing budget, and instead used bot accounts to create the illusion of a successful campaign.
- The lawsuit also alleges that Spellbinder and its affiliate Myosin, whose ownership is 'identical', commingled funds and operated as a 'single entity' to evade liability for the film's underperformance.
Read the sourcecall sheetBob Yari, Sean Clayton, Magenta Light Productions, Spellbinder, Myosin, Global Pictures Media, Strange Darling - VarietyVariety12h
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‘Strange Darling’ Distributor Sues Over Box Office Underperformance
The Hollywood ReporterStory by Winston Cho
scrn logline
Distributor of horror hit 'Strange Darling' sues marketing partner for fraud, alleging inflated social media metrics to cover up underwhelming box office.
beat sheet
- Magenta Light Productions, the distributor, claims Spellbinder failed to contribute its $1M share of the $2M marketing budget, and instead used bot accounts to create the illusion of a successful campaign.
- The lawsuit also alleges that Spellbinder and its affiliate Myosin, whose ownership is 'identical', commingled funds and operated as a 'single entity' to evade liability for the film's underperformance.
call sheet
Bob Yari, Sean Clayton, Magenta Light Productions, Spellbinder, Myosin, Global Pictures Media, Strange Darling