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Paramount Pictures Revives “Ugly Sonic” For ‘Sonic The Hedgehog 3’ Promo
DeadlineStory by Armando Tinoco
scrn logline
Paramount revives 'Ugly Sonic' for 'Sonic the Hedgehog 3' promo, tapping into fan nostalgia for the viral character design
beat sheet
- The original 'Ugly Sonic' design, which sparked a huge online backlash before the first Sonic movie, will be featured in a special promotion for 'Sonic the Hedgehog 3', capitalizing on its viral fame
- According to director Jeff Fowler, bringing back 'Ugly Sonic' is a nod to the passionate Sonic fanbase and their role in shaping the character's final on-screen look
call sheet
Jeff Fowler, Paramount Pictures, Sonic the Hedgehog 3