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Vice Media Launches Sports Arm; 50-Plus Hours Of Programming Includes Series On Top College Basketball Coaches Rick Pitino & John Calipari; Omaha Productions Among Initial Partners
DeadlineStory by Dade Hayes
scrn logline
Vice Media muscles into sports media, partnering with Omaha Productions for a slew of new college hoops-focused shows
beat sheet
- Vice's new sports arm will feature over 50 hours of programming, including deep dives on legendary coaches Rick Pitino and John Calipari
- This move positions Vice to become a major player in the crowded sports media landscape, challenging the likes of ESPN, FS1, and the NFL Network
call sheet
Rick Pitino, John Calipari, Vice Media, Omaha Productions, Vice Sports