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Vice Media Launches Sports Arm; 50-Plus Hours Of Programming Includes Series On Top College Basketball Coaches Rick Pitino & John Calipari; Omaha Productions Among Initial Partners

Story by Dade Hayes

from Deadline

Image from Deadline

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Vice Media muscles into sports media, partnering with Omaha Productions for a slew of new college hoops-focused shows

beat sheet

Vice's new sports arm will feature over 50 hours of programming, including deep dives on legendary coaches Rick Pitino and John Calipari
This move positions Vice to become a major player in the crowded sports media landscape, challenging the likes of ESPN, FS1, and the NFL Network

call sheet

Rick Pitino, John Calipari, Vice Media, Omaha Productions, Vice Sports

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