Story by Caitlin HustonDecember 12, 2024 • 4:00 PM
Image from The Hollywood Reporter
scrn logline
YouTube TV hikes subscription rates again, putting the premium live TV service at $82.99 per month for new and existing customers.
beat sheet
The price increase, attributed to rising content costs, marks YouTube TV's third hike since its 2017 launch - it started at $35/month and is now 137% higher.
Despite the price jump, YouTube TV remains a key player in the streaming wars, recently hitting a new high of 10.8% of all US TV viewing in November.
Story by Caitlin HustonDecember 12, 2024 • 4:00 PM
Image from The Hollywood Reporter
scrn logline
YouTube TV hikes subscription rates again, putting the premium live TV service at $82.99 per month for new and existing customers.
beat sheet
The price increase, attributed to rising content costs, marks YouTube TV's third hike since its 2017 launch - it started at $35/month and is now 137% higher.
Despite the price jump, YouTube TV remains a key player in the streaming wars, recently hitting a new high of 10.8% of all US TV viewing in November.