ITV & YouTube Strike Deal For Shows Including ‘Love Island’, ‘Masked Singer’ & ‘I’m A Celebrity’

Story by Max Goldbart

Image from Deadline

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ITV inks major content deal with YouTube, bringing hit shows like 'Love Island' and 'The Masked Singer' to the platform.

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The deal will bring hundreds of hours of ITV programming to YouTube, giving the UK network a dedicated sales team to monetize the content.
ITV has poached a top Channel 4 executive to lead the new YouTube sales division, signaling the importance of the platform in the network's digital strategy.

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Max Goldbart, ITV, YouTube, Channel 4, 'Love Island', 'Masked Singer', 'I'm A Celebrity'