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TV News Has Become a Madison Avenue Hot Potato, But It Still Helps Ads
VarietyStory by Brian SteinbergImage from Variety
scrn loglineAdvertisers shy away from TV news, but new data suggests they may be missing out on a captive audience in a fragmented media landscape.Read the sourcebeat sheet- TV news remains one of the most-watched formats, despite advertiser fears of association with polarizing topics like politics and climate change
- Advertisers who steer clear of TV news could be making a mistake, as data shows these programs still provide a high-value audience that's hard to reach elsewhere
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TV News Has Become a Madison Avenue Hot Potato, But It Still Helps Ads
VarietyStory by Brian Steinberg
scrn logline
Advertisers shy away from TV news, but new data suggests they may be missing out on a captive audience in a fragmented media landscape.
beat sheet
- TV news remains one of the most-watched formats, despite advertiser fears of association with polarizing topics like politics and climate change
- Advertisers who steer clear of TV news could be making a mistake, as data shows these programs still provide a high-value audience that's hard to reach elsewhere