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How to Remake a 70-Year-Old Late-Night Show for the TikTok Era
The Hollywood ReporterStory by Erik Hayden
scrn logline
How the iconic 'Tonight Show' is adapting its 70-year-old format to captivate the TikTok generation with nostalgic digital content that's racking up millions of views
beat sheet
- The show's digital sketches featuring guest stars reprising their iconic roles, like Lindsay Lohan as the 'Parent Trap' twins, have garnered over 43 million views, proving the power of nostalgia in the social media age
- With over 100 million followers across platforms, the 'Tonight Show' team is able to influence and elevate emerging trends, like TikTok challenges, by putting their own spin on them with big-name talent
call sheet
Jimmy Fallon, Lindsay Lohan, Sylvester Stallone, Ariana Grande, NBC, The Tonight Show, The Parent Trap, Mean Girls, Rocky