Story by Emily LongerettaDecember 14, 2024 • 2:00 AM
Image from Variety
scrn logline
Hallmark listens to fans, brings hit drama 'The Way Home' back to its linear channel for season 3 after planned streaming debut
beat sheet
After initial plans to debut season 3 on new streaming service Hallmark+, the network reversed course due to 'passionate, loyal fans' who demanded the show remain on the flagship Hallmark Channel
The surprise move marks a shift in Hallmark's streaming strategy as it seeks to balance viewer preferences with its expanding digital platforms
Story by Emily LongerettaDecember 14, 2024 • 2:00 AM
Image from Variety
scrn logline
Hallmark listens to fans, brings hit drama 'The Way Home' back to its linear channel for season 3 after planned streaming debut
beat sheet
After initial plans to debut season 3 on new streaming service Hallmark+, the network reversed course due to 'passionate, loyal fans' who demanded the show remain on the flagship Hallmark Channel
The surprise move marks a shift in Hallmark's streaming strategy as it seeks to balance viewer preferences with its expanding digital platforms