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'The Way Home' Moves Back to Hallmark Channel for Season 3
VarietyStory by Emily Longeretta
scrn logline
Hallmark listens to fans, brings hit drama 'The Way Home' back to its linear channel for season 3 after planned streaming debut
beat sheet
- After initial plans to debut season 3 on new streaming service Hallmark+, the network reversed course due to 'passionate, loyal fans' who demanded the show remain on the flagship Hallmark Channel
- The surprise move marks a shift in Hallmark's streaming strategy as it seeks to balance viewer preferences with its expanding digital platforms
call sheet
Hallmark Channel, Hallmark+, The Way Home