105 articles today

'The Way Home' Moves Back to Hallmark Channel for Season 3

Variety
Story by Emily Longeretta
from Variety
Image from Variety
scrn logline
Hallmark listens to fans, brings hit drama 'The Way Home' back to its linear channel for season 3 after planned streaming debut
beat sheet
  • After initial plans to debut season 3 on new streaming service Hallmark+, the network reversed course due to 'passionate, loyal fans' who demanded the show remain on the flagship Hallmark Channel
  • The surprise move marks a shift in Hallmark's streaming strategy as it seeks to balance viewer preferences with its expanding digital platforms
call sheet
Hallmark Channel, Hallmark+, The Way Home
Read the source