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For Hollywood, AI Is a Double-Edged Sword
The Hollywood ReporterStory by Erik Hayden
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Hollywood grapples with the double-edged sword of AI, balancing cost-savings with labor concerns and creative implications as the industry embraces new production technologies.
beat sheet
- Veteran actor Tom Hanks embraced AI de-aging technology for his role in the highly anticipated film 'Here', allowing the movie to be greenlit on a tight $45 million budget rather than costing twice as much.
- While AI offers potential cost-savings in areas like VFX, labor unions are pushing back - the Animation Guild urged members to reject a contract that would allow studios to replace workers with AI, lacking protections against job losses.
call sheet
Robert Zemeckis, Tom Hanks, Brad Pitt, Ben Affleck, Metaphysic, Miramax, Sony Pictures, Lionsgate, Runway, Blumhouse, Meta, WGA, SAG-AFTRA, IATSE, Weta FX, DNEG, MPC, Here, The Curious Case of Benjamin Button, Masters of the Air, Pinocchio, Avatar: The Last Airbender, Good Will Hunting, Furiosa: A Mad Max Saga, Alien: Romulus, The Mitchells vs. the Machines