Disney+ Hotstar India's 'Thukra Ke Mera Pyaar' smashes platform records, becoming the most-watched show of 2024 with a surge in new subscribers.
beat sheet
In just 16 days, the Hindi-language drama has shattered viewership records, eclipsing all other shows on the platform over the past 4 years.
The show's breakout cast of newcomers has captivated audiences, pointing to Disney+ Hotstar's growing investment in homegrown Indian talent and stories.