Local firefighter drama scorches the South Korean box office, edging out Disney's 'Moana 2' and the long-awaited 'Wicked' adaptation.
beat sheet
'The Firefighters' rakes in $4.3M in its second week, snagging a massive 41.9% market share - the latest sign of Korean audiences' appetite for homegrown hits.
Despite the global hype, 'Wicked' struggles to gain traction, trailing both 'The Firefighters' and 'Moana 2' - a wake-up call for Hollywood that local stories still reign supreme in the Korean market.