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Anybody Thirsty for Alex Cooper’s Girlie Gatorade?

Vulture
podcasts
review
new york
launch
Story by Unknown
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Alex Cooper, the queen of podcasting, unveils her own 'Girlie Gatorade' in a glamorous ski-themed bash.
beat sheet
  • Cooper's branded 'enhanced electrolyte beverage' is making a splash, capitalizing on her 'Call Her Daddy' podcast's massive success.
  • The launch party was a glitzy affair, complete with ski motifs, showcasing Cooper's ability to turn her brand into a lifestyle phenomenon.
call sheet
Alex Cooper, Call Her Daddy, 'Call Her Daddy'
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