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’28 Years Later’ Is 2nd Most Watched Horror Trailer Ever; Sony Releasing ’28 Days Later’ On Digital Due To Fan Response
DeadlineStory by anthonypauldalessandro
scrn logline
Zombie thriller sequel '28 Years Later' shatters trailer views, sparking Sony to re-release original '28 Days Later' digitally due to overwhelming fan demand.
beat sheet
- The trailer for '28 Years Later' had the second-highest 24-hour views ever for a horror trailer, showcasing the massive appetite for the franchise.
- Sony is rushing to capitalize on the spike in interest by making the 2002 original '28 Days Later' available for digital purchase and rental on December 18th.
call sheet
Danny Boyle, Sony, 28 Days Later, 28 Years Later