Warner Bros. Discovery Taps Former Netflix Exec for Max Marketing Efforts

Story by Etan Vlessing

Image from The Hollywood Reporter

scrn logline

Warner Bros. Discovery taps Netflix veteran to spearhead social and editorial strategies for its Max streaming platform.

beat sheet

Eric Pallotta, former Netflix exec, will lead global brand, social, and editorial campaigns for Max as group senior VP, driving growth and fandom.
Pallotta will work alongside Zach Enterlin, HBO & Max's EVP of brand, content and creative, to oversee Max's brand marketing efforts.

call sheet

Eric Pallotta, Zach Enterlin, Shauna Spenley, JB Perrette, Netflix, Hatch, Riot Games, Warner Bros. Discovery, HBO, Discovery+, Max