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UCLA Hollywood Diversity Report Looks at Streaming TV in 2023
UCLA Hollywood Diversity Report Looks at Streaming TV in 2023
Variety
Variety
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UCLA Finds 80% of Leads in Top 2023 Streaming Series Were White, Despite Higher Median Ratings From Minority-Led Shows
UCLA Finds 80% of Leads in Top 2023 Streaming Series Were White, Despite Higher Median Ratings From Minority-Led Shows
The Wrap
The Wrap
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Warner Bros. Discovery Taps Former Netflix Exec for Max Marketing Efforts
The Hollywood Reporter
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Story by Etan Vlessing
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Warner Bros. Discovery taps Netflix veteran to spearhead social and editorial strategies for its Max streaming platform.
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Eric Pallotta, former Netflix exec, will lead global brand, social, and editorial campaigns for Max as group senior VP, driving growth and fandom.
Pallotta will work alongside Zach Enterlin, HBO & Max's EVP of brand, content and creative, to oversee Max's brand marketing efforts.
call sheet
Eric Pallotta, Zach Enterlin, Shauna Spenley, JB Perrette, Netflix, Hatch, Riot Games, Warner Bros. Discovery, HBO, Discovery+, Max
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