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Warner Bros. Discovery Taps Former Netflix Exec for Max Marketing Efforts
The Hollywood ReporterStory by Etan Vlessing
scrn logline
Warner Bros. Discovery taps Netflix veteran to spearhead social and editorial strategies for its Max streaming platform.
beat sheet
- Eric Pallotta, former Netflix exec, will lead global brand, social, and editorial campaigns for Max as group senior VP, driving growth and fandom.
- Pallotta will work alongside Zach Enterlin, HBO & Max's EVP of brand, content and creative, to oversee Max's brand marketing efforts.
call sheet
Eric Pallotta, Zach Enterlin, Shauna Spenley, JB Perrette, Netflix, Hatch, Riot Games, Warner Bros. Discovery, HBO, Discovery+, Max