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Paramount Hits Nine-Month High in Share of TV Viewing With Sports, ‘Yellowstone’
The Hollywood ReporterStory by Rick Porter
scrn logline
Paramount's sports and 'Yellowstone' drive its highest share of TV viewing in 9 months, as YouTube and Fox also hit highs in the November ratings period.
beat sheet
- Paramount's TV usage share jumped to 9.3%, fueled by the NFL, college football, and the hit drama 'Yellowstone' - its best mark since the Super Bowl aired on CBS in February.
- YouTube hit a new high with 10.8% of TV viewing, while Fox surged 20% around the presidential election and maintained strong sports ratings.
call sheet
Paramount Global, NBCUniversal, Fox, Disney, Hulu, Disney+, Hallmark, 'Yellowstone'