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Disney Bests YouTube With 11.1% Share of Total TV Viewing in November
The WrapStory by Lucas ManfrediImage from The Wrap
scrn loglineDisney soars past YouTube in November TV viewing, proving the House of Mouse's streaming dominancebeat sheet- Disney captured 11.1% of total TV viewing in November, its third straight month at the top, with streaming powering over 40% of that share
- YouTube, the reigning king of online video, trailed Disney's viewership, underscoring the Mouse House's ability to draw eyeballs across its suite of hit movies, shows and platforms
Read the sourcecall sheetDisney, Nielsen, YouTube - PubityPubity1d
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Disney Bests YouTube With 11.1% Share of Total TV Viewing in November
The WrapStory by Lucas Manfredi
scrn logline
Disney soars past YouTube in November TV viewing, proving the House of Mouse's streaming dominance
beat sheet
- Disney captured 11.1% of total TV viewing in November, its third straight month at the top, with streaming powering over 40% of that share
- YouTube, the reigning king of online video, trailed Disney's viewership, underscoring the Mouse House's ability to draw eyeballs across its suite of hit movies, shows and platforms
call sheet
Disney, Nielsen, YouTube