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Disney Bests YouTube With 11.1% Share of Total TV Viewing in November

Story by Lucas Manfredi

from The Wrap

Image from The Wrap

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Disney soars past YouTube in November TV viewing, proving the House of Mouse's streaming dominance

beat sheet

Disney captured 11.1% of total TV viewing in November, its third straight month at the top, with streaming powering over 40% of that share
YouTube, the reigning king of online video, trailed Disney's viewership, underscoring the Mouse House's ability to draw eyeballs across its suite of hit movies, shows and platforms

call sheet

Disney, Nielsen, YouTube

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