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Women Drive Household Ratings for Top New Streaming Series: Study
The Hollywood ReporterStory by Etan Vlessing
scrn logline
Diverse and female-driven streaming shows take center stage as 'comfort TV' fails to satisfy budget-conscious audiences
beat sheet
- New and diverse streaming series with underrepresented stories and BIPOC leads outperform older, white-led 'comfort TV' shows in household ratings, especially for female audiences
- Over 60% of the top-rated streaming shows in 2023 featured secondary themes centered around women or LGBTQ characters, indicating a growing demand for more inclusive and representative content
call sheet
Darnell Hunt, Michael Tran, UCLA, Cocomelonand Bluey, Wednesday, Queen Charlotte, Beef, Suits, The Big Bang Theory, Grey's Anatomy