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UCLA Hollywood Diversity Report Looks at Streaming TV in 2023
VarietyStory by Andrés BuenahoraImage from Variety
scrn loglineUCLA study explores the evolving streaming landscape, uncovering audience cravings for diverse content in a shifting industry.beat sheet- The report found that streaming audiences want 'new offerings, diverse stories', despite most watched metrics failing to capture the full market.
- Streaming numbers alone don't tell the whole story, as the study reveals that audiences are seeking out more inclusive narratives that don't always align with top-viewed titles.
Read the sourcecall sheetAndrés Buenahora, UCLA Entertainment and Media Research Initiative - Hollywood ReporterHollywood Reporter9h
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UCLA Hollywood Diversity Report Looks at Streaming TV in 2023
VarietyStory by Andrés Buenahora
scrn logline
UCLA study explores the evolving streaming landscape, uncovering audience cravings for diverse content in a shifting industry.
beat sheet
- The report found that streaming audiences want 'new offerings, diverse stories', despite most watched metrics failing to capture the full market.
- Streaming numbers alone don't tell the whole story, as the study reveals that audiences are seeking out more inclusive narratives that don't always align with top-viewed titles.
call sheet
Andrés Buenahora, UCLA Entertainment and Media Research Initiative