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UCLA Hollywood Diversity Report Looks at Streaming TV in 2023
VarietyStory by Andrés Buenahora
scrn logline
UCLA study explores the evolving streaming landscape, uncovering audience cravings for diverse content in a shifting industry.
beat sheet
- The report found that streaming audiences want 'new offerings, diverse stories', despite most watched metrics failing to capture the full market.
- Streaming numbers alone don't tell the whole story, as the study reveals that audiences are seeking out more inclusive narratives that don't always align with top-viewed titles.
call sheet
Andrés Buenahora, UCLA Entertainment and Media Research Initiative